Press Release

Monday, April 23, 2012

Adionomy Pro Launch

It’s been one year since the public launch of the first version of Adionomy, the platform for audio advertising. Today, we are proud to announce the launch of  Adionomy Pro.

As a reminder, Adionomy is the first platform for the integration, management, planning and targeting of audio advertising. This tool allows everyone to program and buy a radio campaign online.

Adionomy Pro is an even more complete version. It was developed by Radionomy’s team in order to meet the specific needs of sales houses that need to manage and schedule campaigns on behalf of several agencies and advertisers.

What's new in 6 points

1. Programming not only mid-roll spots (spots embedded in the audio stream, also called "in-stream"), but also pre-roll (audio ads at the opening of the stream.)

2. Choice of programming based on the purchase of media: either CPM (per listener targeted and geo-located) or on a package (according to a schedule determined by the chosen radio station, the listening time and the target.)

3. Ability to schedule a campaign with multiple plannings, to manage the repetition and to optimize the rotation.

4. Tracking codes: Adionomy Pro can track the proper dissemination of the campaigns at any time.

5. Reporting system allowing the creation of campaign reports, by advertiser, by broadcasting period or by activity sector, with an hourly & geographical segmentation, as well as a graph showing the various elements of the broadcast.

6. Optimization of  the targeting criteria of radio listeners.